Andrea Morales, a professor of marketing, and Kirk Kristofferson, an assistant professor of marketing, were on the team that found that even looking at a limited-quantity ad could induce aggressive behavior. Photo by Charlie Leight/ASU Now

ASU team researches why shoppers become Black Friday brawlers

‘Limited-quantity’ ads play a role in consumer aggression, marketing team finds

November 15, 2016

A research team with two professors from the W. P. Carey School of Business at ASU found that simply looking at an ad for a limited-quantity discounted item could induce aggression.

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